PhD Candidate · Technology & Operations
Welcome! I am Cagla (pronounced Chah-lah), a PhD Candidate at the Ross School of Business, University of Michigan, advised by Stephen Leider and Ruslan Momot.
My research uses behavioral experiments to understand how people make decisions when they interact with emerging technologies. It currently centers on two streams:
Across these projects, I design controlled experiments to uncover the behavioral mechanisms behind these decisions and draw managerial implications. Before Ross, I received my MSc and BSc in Industrial Engineering from Bilkent University.
Ross School of Business
University of Michigan, Ann Arbor
cergul@umich.edu
Working papers
with Stephen Leider and Ruslan Momot
Through a series of laboratory experiments, we study whether users act fatalistically, that is, believing a data breach is inevitable regardless of the actions they take, when making privacy-related decisions. We find that many users are fatalistic: they show little sensitivity to increases in data collection or breach risk, even when making decisions involving their real personal information.
Work in progress
with Stephen Leider and Ruslan Momot
We study how people use generative AI for brainstorming when working alone versus in a team.
Instructor · Core BBA course · 78 students